Of course it looks cool to you, you made it..
To me its just random smudging and erasing, it has no focalpoint imo, no flow and its just totally random to me.
Effect can carry a meaning synonymous to result or outcome but generally when used in relation to an artistic-creative process we mean one of three things (normally the first or second):
1. Something that produces a specific impression or supports a general design or intention: The lighting effects emphasized the harsh atmosphere of the drama.
2. A particular impression: large windows that gave an effect of spaciousness.
3. Production of a desired impression: spent lavishly on dinner just for effect.
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