was brouwsing the web... landed on my brothers website and he found something on an other website.. anyways here it is:
1. There are no right answers. Including mine.
2. Burn your copy of Ogilvy on Advertising.
3. No ads for pet stores, barber shops, bungee jumping,lingerie,
snowboards, condoms, or tiny stores that no one's ever heard of.
4. You can't out-think everyone, but you can out-work them.
5. Don't choose your typeface by just scrolling down the font bar.
6. Smart beats clever.
7. You will create a better book by breaking rules than following them.
8. Don't force-fit a piece in your book just because you're 'supposed' to have it.
9. Every good idea offends somebody.
10. Spend more time thinking, less time executing.
11. Don't write like a copywriter.
12. Avoid trends. They date your book.
13. Make it more audacious.
14. Mount each small space ad separately.
15. Stay away from overdone fonts, especially the funky grungy ones.
16. Start with a pad of paper, not a computer.
17. If you have a job during school, try not to work more than 20 hours a week.
18. No puns.
19. Make your work outrageous, not your attitude.
20. On an assignment, don't do the exact same brand as everyone else in class.
21. Focus.
22. Anyone can come up with a great idea, the trick is to do it consistently.
23. It's better to fail by going down in flames than settling for mediocrity.
24. Idea is king. Emperor. World nuclear superpower.
25. Don't get cocky, or you'll get your ass kicked.
26. Your classmates are your future co-workers. Treat them accordingly.
27. And more importantly, they'll be working in places
you want to send your book.
28. It takes days to come up with a truly great idea.
29. Kill any work that's 'fine:
30. Be nice. Mind your manners. Play fair,
31. It all comes down to the work.
32. Don't base your self-image on positive feedback, you can't count on that.
33. It all comes down to the work. (Worth repeating)
34. Award books can limit your thinking.
35. Seek out the bizarre.
36. Find the kind of music that helps your concept.
37. Not everyone comes up with great ideas in the shower,
or diner, or in their sleep.
38. It's not finished until it's startling.
39. Treat Friday and Saturday nights as if they were Tuesday afternoons.
40. Never present half-assed work. It's better to present nothing at all.
41. Competitive is okay, cut-throat is not.
42. Don't waste time or money on ideas you're not thrilled about.
43. If you promise someone you'll finish a project with them, do it.
44. It is actually possible to get through Studio Week
without pulling a single all-nighter.
45. No matter how good it is, somebody won't like it.
46. All that really matters is your final book.
47. Listen to your gut, it's smarter than you are.
48. There will be days when you feel like a hack.
49. Your taste will change. Several times.
50. Let your work show your creativity, not your answering machine or noserings.
51. Be as respectful to the receptionist as the president.
52. Quitting school early cheats your potential.
53. If you work in a place that's not committed to doing great work,
it doesn't matter how talented or ambitious you are,
you will not produce great work.
54. A piece is not finished just because it's laminated.
55. Don't show any work to a potential employer
until you're confident it's your best.
56. being creative is only part of being good creative.
57. You do not have to be an asshole, or work for one, in order to do great work.
58. Everyone knows everyone.
59. Buy a cheap portfolio case, all an employer cares about is what's inside.
60. If you hear the same feedback over and over, make the changes.
61. It's better to have 8 killer pieces than 30 pretty good ones.
62. After someone gets done looking at your book, they should know you.
63. You could be unemployed for six months,
then get three phenomenal offers in a day.
64. You don't have to jump at your first job offer.
65. Companies do not 'turn themselves around'.
66. Don't limit yourself to a city or part of the country.
Go wherever the best job is.
67. Sometimes the best books are the slowest to get a job.
68. Be certain your book represents the level and attitude of work you aspire to.
69. Never go for the money. At least, not until your kids need braces.
70. There's a huuuuge difference between an A-book and A+ book.
71. A real job is way more fun than school.
72. You will end up where you belong.
73. Listen to everyone's opinions, but do what you want.
74. It's worth it.
