Kentucky Fried Chicken

Well how do i start. Ok, we were given projects in my graphics class to choose one big organization and design logo, stationaries, leaflets and calenders for it. Thats going to be a high marks project so i m looking forward to submitting this.

Kentucky Fried Chicken has been established in 1952, in the hands of Colonel Harland Sanders. If you see clearly, in the current KFC logo, he stands there smiling. He has always been a part of the logo, at first a little serious face but it became a smiling face over time of changing logo's.

Only 4 logo's have been chnaged yet of KFC.

I decided to be different from that logo since our proffessor suggested not to use the current logo as base. I was deciding on smthing that can justify a chicken and drew down a chicken head, with intials of KFC on it. But that seemed too low quality, + it did not suggest making of a fried chicken. It almost looked like a logo for a poultry farm. So i removed it and designed the new logo, with simple text, and 3 curved lines.

The 3 curved lines were added to logo since i thought as the chicken has to be hot and cripy, smoke will certainly come out. so the 3 curved lines depict smoke coming out. This suggest that the company provides fresh, crisp and crunchy chicken parts. Moreover the three curved lines also depicts the three aspects of fried chicken- Crispyness, Freshness and Crunchiness.

The color of the three lines say it all. The Light green color has been added because green suggests freshness. Also the veggies that are added to the different food products of KFC are green and fresh. The red suggest that the food products served are hot and freshly made.
The Gray, I personally felt that adding a third curved line was useless since the first two lines explained everything, but then i thought of another aspect of KFC i.e. Value for money. The KFC serves the best food with as good value that you can get. So The gray color here suggests that the Customer is beniffited by coming over to KFC and he will get the best deal he can ever get. The gray color brings out the simplicity of the logo and as well as rhymes with the other 2 lines.


The simplicity in font is deliberately added to suggest that the logo itself says everything about the brand. The "Kentucky" font is larger and is italic since i wanted to bring out Kentucky more. Kentucky is the place where KFC was first born. So i thought putting more emphasis on it will determine the strength of the brand.

The "Fried Chicken" has the same font but no italics since its a product, attached to the brandname. Although the brand is recognised by the name Kentucky Fried Chicken, the origins of the brand were more important, i.e. the Colonel and the Place. But since colonel logo was already their current one, this is what i got.


I did like to hear you guys views about my explaination and the logo since i got to submit the same to my project :)

http://fc09.deviantart.com/fs48/f/20...c_Majinbuu.jpg

the logo itself is to clurdered. The colors green should be gone out of there, unless the green is absulately needed, i would change the composition up with it. The green itself has the first look factor, your not trying to sell the green your trying to sell the logo. Tone it down alot. Let the logo itself breathe, open the typo's up they are to close to eachother. On the business card, to much white space. Change it up put the logo in the middle, make it bigger. Hope this helps a bit.

ah i got what you said, thanks for comments, i will change it as much as i can.

Man youre in a gfx class, lucky bastard :)

I just love KFC as orginal vector logo :p

I cant feel anything the company stands for in youre colors of choice.

Try other ones, and it looks a bit empty, not done thou?

well my prof said that even if its just a simple line it can be a logo as long as you are able to explain itscharacteristics.

Well Im not you're teacher ^u^

This is my opinion ;)

I like the letter head its very crisp and profesional

ah thanks, i just came back from the clas and they said this will do except some little changes with the logo

You say he wants to see the logo, stationary, leaflet and calender, but you did some other mediums instead, I would suggest first, making the base for the styles asked for, and the logo part would just be the logo stand along, to show it on its own.

The color scheme isn't the best. The green chosen is a bad one, I would suggest changing it. As for choosing the lines to represent the heat from the chicken may be a bad choice. Those style lines would suit heaters, fans, anything that is meant to produce heat or wind, or even water by design, not as a by product. If you have a lot of time, try a few other logo ideas, if not try to make it a little more meaningful, maybe by adding a chicken drumstick under it, and fattening the lines.

Next up, you should use the new name KFC, and not Kentucky Fried Chicken, as it was changed to not have a negative effect on people when they hear fried. Another thing along the line, when big companies like this decide to redo the logo, they don't tend to stray far from the original logo, that way people don't get confused. You may want to keep something relating to the colonel.

I will take into account the first 2 things u posted pet
but about staying with the original one is not possible for me
i did do it but they said u got to be totally different, there should be no similarity between the current logo and the new one, thats what the project is for