Client Identity

[kompakt]

For a description on this, read the description on Client Identity Pt. 1

http://www.deviantart.com/deviation/23884355/ <--Part 1
http://www.deviantart.com/deviation/23884496/ <--Part 2
http://www.deviantart.com/deviation/23884624/ <--Part 3

all comments on deviantart if possible

[phatso]

commented on da

[Sobek]

I like them, only thing i don&#39;t like is the underline thingy you&#39;ve used, the squiggles with different colours, looks a little weird for a serious company, but good job otherwise

[Spid3r]

very almost business like...

don&#39;t do anything bad, I KNOW WHERE YOU LIVE!!!...

haha, j/k, i wouldnt go there in a million years.....

[imported_Jack]

Theyre ok. The colored shapes need to be redone. Its a good concept, though I don&#39;t think they serve any purpose for the identity package. Also, clearly you have a cut size, but make a bleed size if you already haven&#39;t. I dont think the colors work very well because they are uninteresting and some of the hues (i.e. part 2 has that shape at the top thats a green/yellow) aren&#39;t very appealing. You should have more of a reason for the things you do. Like, what is the purpose of the shapes, the colors, the font, the placement etc.

[kompakt]

well, there is a purpose to all of it as a whole. I was going for the "atmospheric" look if that makes any sense. the squiggly lines are supposed to be representing "stratosphere" and i thought that the colors would complement the feel of it, and hte placement of the squiggly lines is supposed to be "carrying" the words on it as if theyre on air. The three shapes i did were supposed to be "abstract" clouds.

also, what do you mean by a cut and bleed size?

[imported_Jack]

Clearly these are going to be printed. When the design goes to the edge of the paper, when printed, the ink can run off. You need to make a bleed size, maybe a half inch or so (or cm, whatever works for you and the client) of white. Think of it as a thick border. The size including the "border", is called the bleed size because it compensates for the ink that will bleed off during printing. The cut size is the actual size of the image after the "border" has been cut off.

Also, what is the "mood" of this business. As in, is it supposed to be serious/traditional/elegant (for lack of a better word) or is it more laid back/contemporary? The reason I ask is because you need to think of that sort of thing when you choose your fonts. The font you choose will give off a certain feel or send a message to the viewer. Sarif fonts are good for the former type of business I mentioned. Sans sarif for the latter.

I think you should keep the design a little cleaner. You can add visual interest just using typography in various different ways. I can give you a few examples if you&#39;d like. Not to say you can&#39;t use graphics on there, but you should keep it simple. Pretty good plan so far, but don&#39;t be afraid to completely redo your work. Every advertisement/design agency initially gives the client multiple options to pick from. The one the client chooses (sometimes the client may make you come up with more ideas) is the one you expand on. Just a few things to think about

[kompakt]

thanks for the tips jack, ill keep them in mind Also, the feel for the business i was going for was a more contemporary, laid back style. i wanted to mention that earlier, but it slipped my mind. Also, ive printed a set of these and the sizes were just fine, no runny ink, etc.

About changing the design, this was a school assignment done in illustrator, which i dont have at home. however, i can brush up on my more professional/business design skills with photoshop.

Typography is one thing i wasnt going for, since we worked on that earlier in the curriculum, and a different outcome was expected of us. I know what youre talking about though when you mention that, ive seen some very good typography here and there.

thanks for all the crit, its just what i needed

[imported_Jack]

I realize that, as you said, typography isn&#39;t a big deal for this project, but I still think you should change it up a little bit. You should probably keep/make the text sans sarif, but something that will be interesting. A sans sarif font that I find very useful and aesthetically pleasing is Ultrathin Helvetica Neue. I like to mix it with another Helvetica font that is bolded. For the business card I think it&#39;d look better centered or flush right and (assuming the font is changed) increase the leading [a little] and the kerning.

On the letterhead, you should make the background graphic more subtle being that text will be going on top of it.

As for the envelope, I think you should get rid of the graphic and just use typography to make it interesting. The reason I say that is that the image doesn&#39;t work well.

I did a quick example here to illustrate my point. I used typography, white space, and a line to create (in my opinion) visual interest.


Just one of many concepts

[kompakt]

im liking the example you did, i can think of millions of ideas for a business card now

ive got the idea on the typography, but if i were to go for having a logo, how would that be incorporated into a typography style business ID? I think that if i work with this, i can have a logo, and create some visually interesting text at the same time, but i need a few hints in the right direction. Also, thanks heaps for the concept you did, i get what youre saying a lot better now

when i get the time, i think ill play with this concept more in photoshop.