Working with a client who wanted a clean, sleek logo for a realtor services website. They are basically providing realtors big and small with an avenue of organizational services ranging from listings of various properties, to customization of client base.

I wanted to portray the "inspired" theme more than anything else, so I went with a cloud image. Hopefully I avoided the cliche that accompanies those niche words.

The first concept dealt directly with the client service type. Since it was a realtor services website, I didn't want to throw a roof shape on it and call it done. It's a much broader spectrum than that. So thought...skyscrapers would be more appropriate. Given that the client deals with networking, exchange of data and information, empowering realtors, tall skyscrapers could imbue that sort of persona. So that became this:




I thought I could get a little more general, based on the type of services this company is providing. And that resulted in this:



Hearing from the client tomorrow to see what happens next.