Well how do i start. Ok, we were given projects in my graphics class to choose one big organization and design logo, stationaries, leaflets and calenders for it. Thats going to be a high marks project so i m looking forward to submitting this.

Kentucky Fried Chicken has been established in 1952, in the hands of Colonel Harland Sanders. If you see clearly, in the current KFC logo, he stands there smiling. He has always been a part of the logo, at first a little serious face but it became a smiling face over time of changing logo's.

Only 4 logo's have been chnaged yet of KFC.

I decided to be different from that logo since our proffessor suggested not to use the current logo as base. I was deciding on smthing that can justify a chicken and drew down a chicken head, with intials of KFC on it. But that seemed too low quality, + it did not suggest making of a fried chicken. It almost looked like a logo for a poultry farm. So i removed it and designed the new logo, with simple text, and 3 curved lines.

The 3 curved lines were added to logo since i thought as the chicken has to be hot and cripy, smoke will certainly come out. so the 3 curved lines depict smoke coming out. This suggest that the company provides fresh, crisp and crunchy chicken parts. Moreover the three curved lines also depicts the three aspects of fried chicken- Crispyness, Freshness and Crunchiness.

The color of the three lines say it all. The Light green color has been added because green suggests freshness. Also the veggies that are added to the different food products of KFC are green and fresh. The red suggest that the food products served are hot and freshly made.
The Gray, I personally felt that adding a third curved line was useless since the first two lines explained everything, but then i thought of another aspect of KFC i.e. Value for money. The KFC serves the best food with as good value that you can get. So The gray color here suggests that the Customer is beniffited by coming over to KFC and he will get the best deal he can ever get. The gray color brings out the simplicity of the logo and as well as rhymes with the other 2 lines.


The simplicity in font is deliberately added to suggest that the logo itself says everything about the brand. The "Kentucky" font is larger and is italic since i wanted to bring out Kentucky more. Kentucky is the place where KFC was first born. So i thought putting more emphasis on it will determine the strength of the brand.

The "Fried Chicken" has the same font but no italics since its a product, attached to the brandname. Although the brand is recognised by the name Kentucky Fried Chicken, the origins of the brand were more important, i.e. the Colonel and the Place. But since colonel logo was already their current one, this is what i got.


I did like to hear you guys views about my explaination and the logo since i got to submit the same to my project