Yeah, I was also really clued out by the commercials. I was baffled when I found out that it was all about a damn drink!! I thought it was gonna be some kinda really crazy quality air conditioner. And now a drink... Also, I'd always think after the commercial, "I've gotta find out." I forget by the time I get to the computer. They never tell you what it's about so you forget because it makes no sense to you. And FGSI? What's that supposed to stand for? F***ing G** Secret Incorporated? Give me a break!.. Then again, the commercials have stopped running. Maybe it's because their campaign failed. No wonder.