Effect or outcome?
Effect can carry a meaning synonymous to result or outcome but generally when used in relation to an artistic-creative process we mean one of three things (normally the first or second):
1. Something that produces a specific impression or supports a general design or intention: The lighting effects emphasized the harsh atmosphere of the drama.
2. A particular impression: large windows that gave an effect of spaciousness.
3. Production of a desired impression: spent lavishly on dinner just for effect.