Inspired Realty

[Chris]

i thought u said it was an organization which dealed with property, why did they choose a logo of a daub of paint?

The client posed a fairly interesting brand idea. The use of paint refers to "realty" or dealing with homes. The use of a "daub" as opposed to drops or a splash refers to the persona of "services rendered", as you might see when a painter is at work on the exterior of a home.

As for the typography, I wanted something sleek and clean enough to fit the style of the logo. The client was intent on having something that "shined", so I wasn't going to throw in a blocky bold text. Rounded edges seemed to be the way to go.