Logo for Dad's business

[sic.sick6]

one more thing.. about the font.. I avoided using a serif font since the logo letters are sans-serif..

is that necessary though? should the text in the name be consistent with the text of the logo? Would it be wierd if I used a Serif font for the name text even thought the logo text is Sans-Serif?

[Chris]

The typo on the subtext looks familiar. I swear I've seen that font used before, and on a logo too. Not that it matters, but it's a pretty identifiable font (although since I can't remember where I saw it, not identifiable enough I guess). The whole glossy shine of it all isn't all that appealing to me, but I guess it really depends on what the actual business is supposed to be. What stands out most is that white gradient that sits on top of the text; that is probably going to be a breaking point when you try to use it on different mediums. The only thing I can see that might be a downfall to this particular logo is the proportions used in the actual logo and compared to the text below. The logo actually seems stretched vertically, and it looks a little awkward.

As far as your question about sans-serif vs serif, there's a chart floating around somewhere that shows typographically sound matches between the two styles of font face. If I come across the link, I'll share it with you.

[Soap]

>>> Rob said: I think if you match the text colours to the colours of the logo itll look a bit better

yeh that must be it.. i'll try that and post tomorow..

>>> Soap said: The rule of thumb when making a logo is to think about SIZE! It has to be able to work at VERY Small sizes as well as very large ones. This is why 99% of logos out there don't have gradients and bevels, etc.

Wow.. thanks for that nugget man... the logo is not gonna look like that always.. the gradients are there only for the website... like Apple... they have a glossy logo now.. but at teh back of your iPhone u just have a solid one colour Apple...

I'll post more tomorow.. thansk for all ur help..

The best thing to do when testing your logo, i find, is to shrink the canvas (which should be square) to 20PX. If it still looks good, you have your logo.

[KidBuu]

]
The rule of thumb when making a logo is to think about SIZE! It has to be able to work at VERY Small sizes as well as very large ones. This is why 99% of logos out there don't have gradients and bevels, etc. The best thing to do when testing your logo, i find, is to shrink the canvas (which should be square) to 20PX. If it still looks good, you have your logo.

I will agree there. You need to tell us what your dad's business is. Judging by the logo i think its about computers or something. Something like Windows Solutions?

A thing you might want to reconsider is the shape or 'S'. Its very weird considering the W is stamped straight on the canvas. the rest you got from above comments

San serif vs serif thing.. I would say san's are the best for computers. And it doesnt matter that you used san-serif or serif, what matters is how you executed them.

the colors are literally not appealing to me at the moment. You might want to reconsider making the logo bg with a light gradient and, the logo simple flat. That will look more better.

[Soap]

one more thing.. about the font.. I avoided using a serif font since the logo letters are sans-serif..

is that necessary though? should the text in the name be consistent with the text of the logo? Would it be wierd if I used a Serif font for the name text even thought the logo text is Sans-Serif?

No. It wouldn't. As long as you pick the right combination of typefaces to use. Many people have used serif/sans-serif combo's in the past. Or you could use a Slab Serif, or an OldStyle or something else. Just make sure they look good together. The best combination that go together, in my long experience, are:

Times/Gill Sans (times new roman if you don't have just Times).
Georgia/Trade Gothic
Goudy Old Style/Futura

LikeThis

There is no shame in mixing type
Just makes sure you do it well...

Those two examples use Georgia and Trebuchet in the first one and Tahoma and Times New Roman in the second.
You could try experimenting with mixing Garamond with Gill Sans or Futura too, same for Georgia.

My advice is to go out and but logo showcase books. They generally help you get a working knowledge of how the best logo's in the world work.
The books I found best when I was at Uni were:
Logos
Dos Logos
Logo Lounge
Logo Lounge 2
Logo Lounge 3

[sic.sick6]

ugh I shouldn't even be posting yet... since I'm not even finished... but I felt I had to show it to somebody...



Apparently this is how the logo should look like... Don't comment ont he text though... i'm not hope so i can't edit that out now.. but i've decided to use another font.. and other changes too...

Thanks to Solaris, Soap, Kidbuu and Soap again... If it weren't for you guys bitching about how much I suck I would never improve... nah kiddin... i'm like super intelligent so i'll manage...

anyways my dad's business is selling software... sometimes custom software for companies with specific needs... thats all i know... i like to imagine it involves boobies but haven't given much thought on how that wud relate to software..

so does this new WS look better or Worse?

[Chris]

I could imagine this being a B/W and looking sort of awkward. I'm not a big fan of the different perspectives on the letters. It's almost like you're trying too hard to make it more complex.

To be honest the logo itself, now that I know what the business is, seems sort of generic. Like something you might see on one of those free logo sites, where they give you a million choices and you choose the one you like the most. That sort of trend really puts a bad rep on logo design, since your logo should be a definitive representation of your business. The WS itself just isn't very innovative.

[sic.sick6]

hmm... I'm not out of ideas just yet.. i'll come back tomorow with soemthing better.. until then..

Solaris ur so right about the free logo things.. i just googled it.. hey atleast i know what i shouldn't make my logo look like now...

u guys r the best..

[Scrib]

I agree with rob, who, btw needs to add me on behance, ye know?

[Chris]

hmm... I'm not out of ideas just yet.. i'll come back tomorow with soemthing better.. until then..

Solaris ur so right about the free logo things.. i just googled it.. hey atleast i know what i shouldn't make my logo look like now...

u guys r the best..

The only reason I dislike sites like that, as well as sites like brandstack where a customer posts a job, and like 40 designers try to make something that the customer likes. Logos are important elements, and they deserve the scrutiny of a trained designer who understands the nuances of identity design, not a client that probably doesn't know the first thing about effective branding. A designer's job is to develop a positive and effective interpretation of the business it represents, and then defend his interpretation to the client, who may be for or against it. That's why you hire a professional, and you don't just do it yourself.

Sites that make it a contest or give the client the power to make or break their brand are a downfall to logo design. The sad thing is, the affordable and convenient alternative usually takes home the money.