I do not have a favorite font.
However, nothing can ever go wrong with San serif fonts a majority of the time. Though, if you want your tag to be more expressive, you should incorporate a font (fancy font) that suits the overall theme of the tag. You could incorporate the font in a series of different ways. However, I prefer it when its either used on the first letter or the entire main/ focal text.
The size, color and texture also plays a role in this. However, it depends on the placement of the text as well as the size of the tag.
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